![]() ![]() ![]() For this purpose, the brand has reorganized its marketing communications structure, made it leaner and grouped it together in regions. Volkswagen is evolving from a pure automaker into a provider of modern mobility services and smart devices that will make customers’ everyday lives easier and more enjoyable. “With the ID.3, we aim to make zero-emission mobility attractive to all customers.” “With the Beetle, Volkswagen created individual mobility for everyone and then democratized new technologies with the Golf,” says Ralf Brandstätter, Chief Operating Officer (COO) of the Volkswagen brand. Volkswagen has always aimed to make mobility and technology accessible to as many people as possible. Volkswagen is in the process of transformation into New Volkswagen. On this basis, the brand is transferring its claim to a new era: also in the electric, digital age, Volkswagen will enable individual mobility for millions of customers throughout the world – affordable, sustainable, reliable and fascinating. With the “Volkswagen We” digital ecosystem, the brand will take its customers’ world into the car – with the best user experience and a wide variety of mobility services that will make life easier and be enjoyable. Finally, all Volkswagen models are to become fully connected smart devices, mobile service providers and living rooms. 1, with more than 20 electric models and 1 million electric vehicles sold. By 2025, the brand intends to be the global no. family, Volkswagen will become the world’s most sustainable volume automobile brand. E-mobility is the new lead technology that Volkswagen intends to make affordable for millions of people. By 2050 at the latest, the brand intends to have a neutral carbon balance – with its vehicles and as a company in general. The fundamental requirements are the targets of the Paris Agreement. Volkswagen is assuming responsibility for the protection of the climate. The future of the brand is electric, fully networked and has a neutral carbon balance. Let us know what you think of the new typeface on our Facebook page.Over the past few years, Volkswagen has accomplished a fundamental realignment. There’s no word on when this will happen, but likely you’ll see it soon on vehicle models at Camelback VW. VW marketing chief Xavier Chardon has stated that the latest font will be included on the automaker’s advertisements and its cars, on areas like the infotainment system, center stack and dashboard for example. Check out the graphic below to see how the new and old fonts appear in mockup advertisements. The new font was developed by MetaDesign and features a clean, perhaps more readable look than the preceding typeface. The new font, Volkswagen Text (or VW Head), is also said to be “inspired by VW’s distinctive vehicle design,” which may be alluding to the restyled Golf and Beetle. Now Volkswagen has introduced a new font that it says is “more contemporary, less geometric, and features dynamic contrast.” It was first featured in a 1960s ad created by the advertising agency Doyle Dane Bernbach (DDB). The previous font, a version of Futura known as VW Utopia (and VW Headline), has had a very long career. If you’re a typography enthusiast, you may have heard that Volkswagen recently unveiled a new typeface for its Das Auto logo. ![]()
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